Google May Not Be Your Best Ally, but They Aren’t the Enemy

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I’m going to let you in on a little SEO secret – Google doesn’t really care whether your website succeeds or not. Believe it or not (as hard as it is to hear) Google’s business is NOT to help your business do well online. Google’s business is the organization, storage, and reporting of information. Your website and SEO efforts actually help Google do their job of presenting the most relevant search results to their users. If your website gives Google a better product than your success is a side – effect of what they offer their customer base. At the end of the day, Google is looking to provide the best product possible – does your website meet the criteria?

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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