Given its impact on Google search, it’s been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right?
Well it looks like Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles. Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched “in the coming weeks.”
Let’s dive into what these changes mean for the social media marketer …
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