Yesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks. He made mention of Penguin 2.0 which appears to be a substantial algorithm update. (Note: Some in the industry are suggesting that this will actually be Penguin 4.0, but internally the Google team is referring to it as 2.0 – which is how we will refer to it for now.) For those unaware, the original Penguin Update was rolled out on April 24, 2012 and was aimed at targeting sites that were “over-optimized” and link spammers who artificially inflated their link inventories to try and gain presence in Google’s results. The update was aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using what Google declared as black-hat SEO techniques that included items such as keyword stuffing, cloaking, or participating in link schemes.
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