Google Reader Dying, But RSS Lives on For Ecommerce

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Google Reader has one foot in the grave, and some believe this signals the death of RSS. But does this mean the end of RSS for ecommerce?

If you aren’t familiar with RSS, this video explains it “in plain English.” Essentially, RSS is a way to syndicate content like blog posts, video or new product listings (though not the only format for syndication). A content publisher makes a feed of this content available for consumption through an RSS reader, email, widget or other application that can turn it into a friendly format.

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