Google Sports a New Look: The Integration of the March Madness Answer Card

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With March Madness officially underway, competition is heating up on the court – and on the Internet! Google, not one to miss a beat, is unsurprisingly prepared for the anticipated flood of NCAA search queries. As sports bloggers and webmasters scrambled to optimize their websites for the fast-approaching annual sporting event, Google quietly awaited the launch of the Madness to unleash a new resource for avid sports fans. For, unbeknownst to these webmasters, Google brought a gun to the knife fight.

In Google’s most recent attempt to elevate user experience, a huge NCAA March Madness bracket now trumps all related search results, providing sports fans with a one-stop-shop to tend to their bracket game. While this new interface may offer instant gratification to searchers, it does so at the expense of hard-earned positions for organic listings, pushing them way down, or even – gasp! – off the page entirely. And unfortunately for these sites (but fortunately for searchers), Google isn’t pumping the brakes anytime soon.

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