Google: Stop Repeating The Same Keyword Over & Over Again

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Google Webmaster Help thread has one webmaster asking why Google isn’t ranking his seven year old web site.

Google’s John Mueller said that he is over doing it with the web site.

John explained that he is repeating the same keyword over and over again, to the point where it is making it hard for Google to “recognize what’s really unique & compelling” on that specific site.

John said:

One of the difficulties our algorithms have with your pages is that they appear to be using the same keywords over and over again — making it hard to recognize what’s really unique & compelling on your site. For instance, looking at the cached version of your homepage: – I see over 1000 mentions of “towbar.” The same is the case on URLs like (where even the URL includes 3 mentions of towbars). Our algorithms are pretty good at recognizing important content on your pages, you don’t have to repeat them unnecessarily.

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