Google’s Bottom Line: Quality Content Prevails

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The web is abuzz with Google’s latest algorithm update with much focus on the direction of Google search and the ramifications it holds for SEO and digital marketers. Penguin 2.0 is one more example of what digital marketing experts have been preaching for years; delivering a positive user experience through quality content and quality web assets creates a quality outcome. And, this is what Google wants to reward.

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