Google’s Enhanced Campaigns: The Day Of Reckoning Is Here, Kind Of

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The big day is assuredly here. Having provided a good deal of notice, Google had announced that today they would be forcing all AdWords users to switch to the new Enhanced Campaigns format. In a blog post this morning, however, they announced that, although they are beginning an automatic upgrade, they expect the complete rollout to take several weeks. Still, you will want to carry out the upgrade process yourself if at all possible to avoid any nasty surprises with your AdWords campaigns and budgets. Hopefully your team has done some research and you’re ready to adapt, but if not, we can help.

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