Google’s New Hunting Target: Good Merchants vs Bad

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Gather ye horses, trusty steeds, flask of whiskey and your Google bot dogs, for we have word of another fox in the rank-house and Matt Cutts has sounded the trumpets!

Bad Merchant? Google May Drop Your Rankings Later This Year reports that  Matt Cutts signaled yet another blow to spammers and bad online businesses.

Cutts said:
We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.

So far, other attempts to rank credible web sites in the ecommerce space created a delightful new revenue stream for writers and fake user reviews.  Even Matt isn’t sure how they can truly tell the difference between a good or bad merchant.

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