Google’s New ValueTrack Parameters Go Live

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Last month, Google announced newValueTrack parameters for Enhanced Campaigns for advertisers using keyword level URLs. Today, the company announced that they’re now live and ready to be applied to campaigns.

“These features will help you achieve your conversion and ROI goals, and make the upgrade to enhanced campaigns easier by directing users to a device-specific landing page at the keyword level [and aligning performance reporting with device groupings used in enhanced campaigns,” says AdWords senior product manager Karen Yao.

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