Google’s Penguin – Beginning to Flex its Muscles

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Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve search results for online browsers. Penguin’s main targets were sites that had been over optimized with a disproportionate amount of spammy or manipulative links. The roll out hit some websites harder than others, and many webmasters and SEOs spent the next few weeks cleaning up their sites and rebuilding their online profiles. Since its introduction, Google’s Penguin has been quietly working behind the scenes, assessing websites and identifying those with an overabundance of manipulative links. Now, one year later, it looks like the Penguin is beginning to stretch its wings and flex its algorithmic muscles.

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