Once upon a time, if an individual or a business wanted to make sure their site ranked near the top of search results, they engaged in a number of tactics collectively known as Search Engine Optimization, or SEO for short. Although there are a plethora of terms describing various SEO types (black hat, white hat, internal, external), it all boiled down to this: Do whatever it takes to get the site at the top of search results and drive that traffic to the site itself by any means, fair or foul. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/06/25/how-google-updates-have-permanently-changed-the-face-of-seo.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Website-Magazine+%28Website+Magazine%29&utm_content=FeedBurner+user+view#sthash.So8fUeG6.dpuf
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