How one man and Social Media can change brand perceptions: #FitchTheHomeless
- 20/05/2013
- News
Many moons ago, I owned a pair of Abercrombie & Fitch jeans. I didn’t know much about the brand’s background or heritage save for the fact it was a ‘foreign’ brand and largely had positive feelings about it. The fact that the jeans were comfortable helped the ‘cool brand’ perception.
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