How The New FTC Advertising Rules Apply To Your Affiliate Tweets

No Comments

On March 12, 2013, the Federal Trade Commissions released a new set of guidelines applicable to advertising undertaken by online businesses and affiliates. The rules are proving to be a bit of a shock for many affiliates, particularly their application to marketing efforts on Twitter.

FTC Wants The Truth

The Federal Trade Commission [“FTC”] is charged with protecting consumers in the marketplace. To do this, the FTC more or less assumes you, the affiliate, are up to something sneaky and then creates rules designed to put an end to your sneakiness. To this end, the first rule of marketing is any claim you make in advertising must be true and it must be backed up by objective evidence.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts