How to Approach the Creation of Viral Marketing Content

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If you’ve ever put content on the internet, then you’ve probably felt that fleeting moment of anticipation that comes when your content goes live. Your heart beats a bit faster as you watch the video upload or the article publish. Will people like it? Could I have improved it in some way? Who should I share it with first? Will it go viral?

As someone who’s been professionally putting content on the internet for the last few years, I’ve seen my fair share of it fall flat. But every once in a while, everything lines up and a piece of content takes off, racking up views as it races across the internet. In this article, I’m going to look at a few videos that I’ve been a part of at HubSpot, talk about how they performed and why, and then dive into some takeaways that’ll help you get on the road to creating an awesome viral video for your company.

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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