How To React to Penguin 2.0 – Be Calm and Don’t Chase The Algorithm

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Penguin 2.0 was rolled out on Wednesday US time, meaning it affected UK Wednesday evening and Australia/Asia Thursday morning. How many of your clients have been affected or have been asking about Penguin 2.0?  I wanted to share with you some of the best posts I have found on Penguin 2.0 and how you should react to this latest algorithm update.

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