Old media has been chugging along for a long while now, and we all know it’s not really going anywhere. But new media has started to chip away at its audience, especially when it comes to the young folks. As the internet, the “new medium,” has started showing gains and providing all of that old media stuff under one roof, the idea is that the same techniques for making old media successful can work for new media. But that just isn’t the case, because there is a major difference between the old and the new, and it has to do with active, rather than passive, involvement.
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