How will Vine affect branding and PR?

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A little less than a month ago, Twitter introduced its new video-sharing application – Vine. In just six seconds of unfiltered and unedited looped video, Vine users can now document and share their latest and greatest moments. Its user interface has some similarities to Instagram, with a constrained square shape and size, and a scrolling screen to view friends’ videos. And it has caught on fast. Mashable reported that during the weekend of February 9, Vine users posted more than 100,000 videos to Twitter. In just a few weeks of the app’s existence, users are already sharing their sunset views, skateboarding dogs and models walking the runway

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