In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

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Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured.

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history.

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