Internet Marketing In China

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The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth.

The online world is huge in China. Google has not been able to penetrate this mammoth economy as effectively as the rest of the globe, though there is evidence that many Chinese businesses are impressed with its analytics and the access to information that doesn’t currently exist with their Chinese equivalent Baidu. Google currently holds about 18% of search engine traffic. Baidu is the main search engine provider for China and over the next decade will look to secure this hold despite the advances of Google into its territory. It currently holds about 80% of the current Chinese internet traffic, some 500 million searchers.

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