Introducing (and Examining) A Holistic Approach to Paid Media Marketing

No Comments

As a millennial, the thought of making a purchase without doing some amount of online research is nearly unfathomable. Equipped with my smartphone and laptop, simple queries or lengthy research are answered and performed with ease thanks to the advancements to comparison shopping sites, search engines, blogs, product review sites, and smartphone apps. There is no shortage of relevant content and as an avid online shopper, I use a wide mix of channels, ad formats and devices to guide my purchase decision. And so do the majority of other consumers.

With ongoing advancements to marketing technology, access to product information, and constant connectivity, consumer behavior has radically changed. Now, nearly every purchase is considered and researched as product information is easily accessible and free. It is natural for consumers to alternate between multiple devices, channels and ad formats before making their final purchase decision and marketing professionals have struggled to track and attribute channel performance to the final conversion.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts