“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson, CEO, The New York Times Company
I was recently in the market for a new car. My lease was up and I wanted to try something new. I did what I always do when I prepare to make a higher ticket/considered purchase – I made a list of the things that were important to me, and then prioritized them:
Cost (keep it low, I only drive ~5,000 miles a year)
Tech-smart (iPhone works for calls and music, easily)
Comfort (big enough to easily chauffer my three daughters all over the place)
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