Is ‘Google Zebra’ the Next Major Algorithm Update?

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There hasn’t been an official announcement from Google, but the interwebs have been abuzz with speculation around the next major algorithm update ever since Matt Cutts’ announcement at SXSW in March.

“We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results,” Cutts said at SXSW.

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