Is newsjacking the ultimate use of media for companies?

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Ahh – the smell of business rebellion in the morning. There’s a new kid in town and I fancy her and her wicked business ways. She’s called newsjacking, and I believe it’s something we’re going to see a lot more of in the future. It hasn’t really been defined that much yet – but I think it’s about two things: taking over a news channel or taking over a message and using it for other purposes. It has long been done as a more underground thing amongst people where people are urged to reuse other people’s content in the light of viral effects. Who hasn’t received an elf-yourself or a jib-jab rocking around the Christmas tree and a Christmas card?

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