Keyword vs. Brand/URL vs. Click Here Anchor Texts: What Do Users Prefer?

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Since SEO is a fast-changing field where best practices are often based on correlative data, it’s sometimes difficult to pin down definitive best practices. Anchor text is one such element of SEO. Since data emerged suggesting that Google was Penguin-slapping websites based (at least in part) on anchor text profiles, anchor text optimization has been put under the microscope.

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