‘Lookalike Audiences’ Expands Facebook Ads Targeting

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Facebook wants more companies to use its platform, the world’s largest social networking site, as a key part of their online marketing campaigns. And rightfully so, with a new ad tool for brand consumers.

The social network announced on Tuesday last week a new tool for advertisers to target audiences on the social platform with Lookalike Audiences.

A relatively new feature to reach out to Facebook users, Lookalike Audiences has a user base similar to Custom Audiences.

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