What Facebook wants and needs more than anything is time. And in today’s world, there is nothing more influential or time-sucking than the technology kept by our side 24/7 in our purses or pocketed smartphones. With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold.
In the realm of mobile and social media, the phrase “out of sight, out of mind” carries tremendous impact. Facebook chief executive Mark Zuckerberg highlighted this divergence and huge potential during the unveiling of Home, noting that the average mobile user checks her Facebook app up to 12 times a day while the average mobile user checks her device’s home screen at least 100 times a day.
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