Matt Cutts: Google Updated Penguin 2.0 Webspam Algorithm 2013

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Matt Cutts said we started rolling out the next generation of the Penguin web spam algorithm on 22 May 2013 and the rollout is now complete. That update affects 2.3% of English-US a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.

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