Measuring Social Media Marketing ROI with Hootsuite’s Command Center

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he Super Bowl, WrestleMania and last November’s US Presidential Election. What is the connection between these three major occasions, besides sweaty men rutting for victory?

Each event used the Hootsuite Command Center, an online social media measurement instrument that enables users to monitor social mentions from one large data-crunching central hub. If this inspires visions of Ed Harris looking pleased with himself in his black beret in The Truman Show, mastering a multi-screen behemoth of digital technology, then… we share identical visualizations.

Hootsuite’s launch (at the tail end of 2012) aims to propel new sources of income and drive visibility for clients. The Command Center enables users to extract the best value from their range of social media campaigns. The inevitable increase in transparency of agency work on a client’s social media platforms enforces a streamlined management of social strategy and activity. Essentially, the Command Center facilitates social media teams to control and react to all relevant online activity in real time.

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