In the past, link building was less about bringing people straight to your site and more about making sure Google rank your site as high as possible.
These days, many link building methods focus on tactics that bring people straight to your site as well as helping Google understand that you should rank well for related terms. So, following on from Julie Joyce’s post on 3 Ways to Measure Link Building ROI, I’d like expand on ways that you can use Google Analytics to measure link building.
This post will assume that the link building you’re doing is the type that has the potential to generate traffic directly from the links, rather than only through improving rankings. I’m not going to go in to detail about any of these techniques; there are plenty of great resources on this blog and others to help you with that.
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