Over the past five years, mobile Internet usage has surged. With the advent of smartphones and their easy access to the internet, people have completely altered the way they interact online. A report published by investment firm KPCBin 2008 showed that mobile devices accounted for less than one percent of overall internet traffic. As of May 2013, these electronic gadgets accounted for fifteen percent of total traffic, and steadily rising. But where should marketers allocate their advertising budgets moving forward?
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