There have been 100’s of blog posts discussing the importance of content as a ranking factor in the last couple of years following Google’s release of the Panda update to their algorithm. However, the importance of content on long tail keyword focused web pages was really brought home to me the other day.
I was reviewing the click thru rates to our site for various keyword queries. A result that really caught my attention was that queries for the term “Mac Duggal Size Chart” are only producing a 45% click thru rate to MacDuggal.com. This raised the question of “why is a search on this branded term producing a click thru rate of less than 50%?”
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