Sometimes I get so excited about new technology trends on the web, whether through new ways of interacting with a site or a new visual style, that when a question is asked that seems to belong in another age of design I get totally thrown off guard for a moment. Lately that exact question has been thrown my way more than once, so I felt the need to address the topic. That topic? Designing for “above the fold”.
Little history lesson – the term “above the fold” originates from newspapers, where the most attention-grabbing story would be positioned above the midline fold of the paper so it could be viewed easily from a newspaper stand. That term found its way to the web with the thought that the most prominent content of your website should be immediately available when the page loads, lest the audience navigate somewhere else.
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