New Details About Google’s News-Ranking Algorithm Revealed in Patent

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What is the secret of ranking well in Google News? A recent ComputerWorld article has revealed new insights into Google’s news-ranking algorithm, based on information from a patent filed by Google in February 2012.

The patent reveals the following potential factors considered by Google’s ranking algorithm:

  • Number of articles produced by a news organization during a given time period.
  • Average length of articles from a news organization.
  • Importance of coverage from the news organization.
  • Circulation/syndication of the story.
  • Size of the staff associated with the news organization.
  • Number of news bureaus a news organization has.
  • Number of original named entities used in the story.
  • Writing style.
  • Number of non-duplicate articles produced by the news organization.
  • Breaking news score, which is measured as the ability of the news organization to publish a story soon after the event has occurred.

Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages, these factors will be of particular interest to SEO professionals attempting to improve their organization’s visibility in search results.

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