New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads

No Comments

Twitter today took the latest step in its bid to build up its advertising business, which some estimate could reach $1 billion in revenues this year: it has introduced keyword targeting to the platform. This means that brands and others can now plan and serve ads to users based on specific words in users’ tweets. Twitter says the service is rolling out across all of its ad network, mobile and desktop, covering 15 languages and all markets where it currently serves Twitter Ads. However, it is careful to point out that this will not mean more ads, but simply ads that are more specific to what you happen to be mentioning on the site.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts