NEW Twitter Cards for Brands: The Impact

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Twitter has quietly launched a new markup documentation for twitter cards…

And brands should take note. Why? Let’s start at the top –

What are Twitter cards?

Twitter cards are a fairly recent addition to the Twitter suite of tools that allow the richest media content (e.g., images, videos, and blog post previews – or “photo,” “player,” and “summary,” respectively) to be displayed in-stream on Twitter. They launched this last year with a few partners such as The New York Times and WWE, these expanded Tweets are another way for publishers to engage with Twitters in a more meaningful way.

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