New York Times Article Shows the Reality of Small Businesses & SEO

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The New York Times has been running a series about female entrepreneurs/small business owners called She Owns It, and the latest installment includes some of the most honest quotes I’ve ever seen about how SMB owners think and feel about SEO.

Today’s article talks about a few business owners that recently redesigned their websites.

Beth Shaw, owner of YogaFit, has just hired a company to do SEO, the article says.

The first phase of the project will involve cleaning up the code on each of YogaFit’s Web pages for a charge of about $2,500. After that, ongoing S.E.O. will cost $1,500 a month. Ms. Shaw found this price reasonable after talking to another firm that wanted to charge between $2,500 and $5,000 a month. When she asked the firm how long it would take to see results, she said she was told she might not see any.

“It’s not a guaranteed science,” she acknowledged. Still, the answer made her leery. She said the firm she hired sounded “a little bit more optimistic,” and told her that, within three months, she should see more traffic and click-throughs on her site.

Click here to read more.

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