NoFollow, Wherefore Art Thou NoFollow?

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Ah, “rel=’nofollow’”. How the SEO community loves and hates thee. I would count the ways but frankly I would die of boredom long before I reached the middle of the list. Nonetheless, it seems we cannot seem to divorce ourselves from discussion of the tiniest of link attributes, this mere trinket of self-deception and self-abuse.

Why is it that people in our industry cannot get the facts straight about NoFollow? Why is it so hard to agree in one voice on what NoFollow is or is not?

I have no idea and I’m not going to waste my time trying to figure that out, but here are a few of the latest misconceptions about “rel=’nofollow’” that are making the rounds. I provide them in no particular order.

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