Old Spice Takes Over YouTube in Viral Marketing Push

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Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.

The campaign will see Old Spice launch two new video ads on the site. Ads will bring back one-time spokesperson Terry Crews. Along with the videos, Old Spice will also take over YouTube’s masthead with an interactive ad that promotes user-generated content.

Old Spice’s campaign focuses on the firm’s newest shave gel products. Both “Pure Sport” and “Swagger” scents will be given the full YouTube treatment with the launch of two separate digital video spots.

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