Google’s algorithm is constantly changing. As a marketer or entrepreneur optimizing your site, it’s important to know where to focus your energy to get the best returns. Each of these techniques plays an important role in your SEO strategy, and they work synergistically to give you the best chance of hitting the first page of Google. Here’s a guide to understanding the difference between on-site and offsite SEO and tips for putting each of them to work for you today
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