On Twitter, Are Reactions to Events a True Reading of the Public at Large?

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Social media is maturing in many ways. Much of that maturity is being seen in how marketers look at each individual social media channel and make a decision aout whether they need to be there or not. After all, if your customers are not there why do you need to be? (Oh yea, that’s right because your local social media guru said you HAVE to be there or you’re not cool).

The Pew Research Center has put out some fascinating findings about the nature of Twitter responses to events versus the actual public opinion of the event. PLEASE NOTE: What you are about to read is research. It’s not a political position or anything else, it’s reporting of the facts. If you don’t agree take it up with Pew not us.

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