Every time we talk about a new social media network or online marketing move, privacy is an issue. But according to a new survey conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc., it’s going to be less of a concern in the near future. Why? Not because we’re working on ways to make the internet more secure, but because Millennials aren’t as concerned as their elders.
When faced with the statement, “No one should ever be allowed to have access to my personal data or web behavior,” 70% of Millennials (18-34) agreed, compared with 77% of users 35 and older.
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