Are you tired of asking, “What’s this mean,” when you come across a new term? Probably. I’m in the business, but the lingo changes so rapidly, it’s easy even for those in the industry to get lost. For example, less than thirty years ago, ”optimize” just meant “to make as perfect, effective, or functional as possible” (thanks Webster). Now… now it means more than you can put in one blog post. I know; I’ve tried.
I remember – not too long ago, it seems – when the term DAO came skipping through the industry’s verbiage. “DAO,” I thought. “What does that mean?” I had to dig around until I came up with the answer. “Oh. Duh. Digital Asset Optimization.” Because, see, that’s different than just making sure all your online marketing material is as functional as possible. -But hey, to whoever coined that term, kudos! That’s why we get the opportunity to present our latest robust SEO dictionary, right?
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