Oxygen Media has teamed up with Tumblr to bring web GIFs to the silver screen.
Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media.
“When it comes to reality TV it’s really astounding to see just how much people like making animated gifs for our programming,” says senior vice president of digital at Oxygen Media Harleen Kahlon in an interview with ClickZ.
GIFs are web-based images that build upon short video to create unique messages. Oxygen’s campaign will see viewers remix show footage to create GIFs that will appear on-air.
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