Pepsi’s Social Commerce: Selling in Social or Selling Socially?

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Post your promotions and promoted products in social media? Check.

Use social plugins on your online store?  Check.

So you’re doing social commerce, selling with social technology?

Don’t be too fast to check that last box and think you have all the bases covered.

Over at Business2Community, Robin Bresnark, head of social at co-buying software company buyapowa, takes vendors to task for restricting social commerce to social plugins and social spam.  We couldn’t agree more.  For buyapowa, social commerce is about “helping brands sell things in social”.  We don’t quite agree.

Click here to read more.

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