Pinterest Eats Into Facebook’s Share of Social E-Commerce Traffic

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Pinterest is becoming a more influential source of social e-commerce referral traffic, per new data released by RichRelevance. Between the week ending December 10, 2012 and the week ending April 1, 2013, Pinterest’s share of social shopping sessions grew from 6% to 25%, while Facebook’s share decreased from 92% to 69%. The remaining platform analyzed, Twitter, has seen a steady, albeit more muted growth in traffic share, but remains a somewhat fractional player.

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