I have written about the importance of enterprise link building and the core principles of trust, relevance, authority, and commitment in the past and thought that it would be a good topic to revisit post-Penguin. Link building strategies relate directly to the Penguin algorithm update, making cleaning up or “pruning” your link profile important. The Penguin update is aimed at cleaning out websites that violate Google’s Webmaster Guidelines by decreasing the violator’s search engine rankings. However, link pruning is a process that all companies, of all sizes, SMB or enterprises, should be thinking about and implementing on an ongoing basis.
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