It never hurts to get back to the basics when it comes to SEO, and thinking of your strategy in terms of “proactive” versus “reactive” is a great way to make sure you’re not straying from your original goals. These two strategies have been the topic of discussion for quit some time, but with all of the changes Google is making with authorship, real-time algorithm updates, and Google+, this mindset has changed for many companies. You have to ask yourself: Am I currently being proactive, reactive, or both, and do I need to change my strategy?
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