Summertime may not be just around the corner, but there is a light at the end of the tunnel! If your peak business season is the summertime(businesses such as beach front hotels, ice cream parlors, landscaping companies, etc) then you need to make sure your seasonal SEO is in tip-top shape and ready to capitalize on the changing search behavior of your target audience. For businesses that are heavily impacted by seasonality, it’s important to start thinking about your seasonal SEO efforts long before your busy season every actually arrives because by the time the season hits it’s too late to make much headway for this year. Remember, SEO is a long term process so in order to get ready for the summer season you need to start your seasonal SEO activities now!
This graph shows the search volume for the keyword “Cape Cod hotel.” Notice how search starts to ramp up in April, peaks in July and bottoms out in October (after Labor Day I presume). I think we can safely assume that search volume starts to pick up in April because that’s when most people start thinking about their summer vacations and begin investigating their options, including hotels. So how can a Cape Cod hotel take advantage of this trend with their seasonal SEO efforts?
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