Just about any industry has an element within it that gives the others a bad name – doctors, auto mechanics, contractors, policemen… don’t even get me started about politicians and lawyers! The difference is usually just in the percentage of the total that fall shy of the mark.
I’m sorry to say that SEOs are no different – we have our bottom-feeders, too. I suppose that’s not surprising, since the barrier to entry is almost non-existent. All someone has to do is learn a few buzzwords and they can claim to be an SEO consultant.
Of course, claiming and surviving are two different things. Most of the people that pretend to be SEOs, without really having any understanding of what it means, don’t last long. That’s a good thing. The sad part is, that they often do severe, sometimes irreparable, damage to the unfortunate website owners who fall for their pitch.
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